Skills
Technical Skills
Sketch
Invision
HTML/CSS
WordPress
Salesforce
Google Analytics
UX Methods
User research
Storyboarding
Experience Mapping
Wireframing
Prototyping
Usability Testing
Task Flow Creation
Information Architecture
Education
BrainStation
User Experience Design Certificate
(June-August 2018)
University of Alberta
Master of Arts, English Literature
(2010-2011)
University of Toronto
Honours Bachelor of Arts, English and History
(2006-2010)
Work Experience
WE (formerly Free The Children)
Editorial Production Manager, Storytelling & Editorial
(April 2017–March 2018)
As part of the founding team, I managed the editorial calendar for the WE Stories digital platform, overseeing the development of content from conception to publication, while helping to develop the overall content strategy for the site.
Established the use of analytics to track performance in order to analyze and make data-driven recommendations on future content.
WE
Manager, Executive Communications
(September 2014–April 2017)
Coached and managed a team of up to five communication specialists in a high-performance environment.
Oversaw the planning, strategy and execution of the co-founder’s communications, including business development, stakeholder relations and amplification projects for WE Day and the ABC and CBS WE Day broadcasts.
WE
Writer and Editor, Marketing
(August 2012–September 2014)
Played a leading role in the content strategy for marketing content and educational guides, reaching more that 250,000 people across North America.
Initiated and spearheaded the creation of a house style guide to improve consistency across digital assets.
Professional Development
Project Management Institute
Certified Associate in Project Management (CAPM)
Ryerson University
Introduction to Project Management
Copy Editing for Books & Journals
Indexing for Books & Journals
Substantive and Stylistic Editing
Accenture
Change Management
Effective Communication